Smartphones will be the only thing used in 2022, and consumers will use mobile devices to communicate with each other and businesses. Smartphones are essential to our daily lives, and their popularity will continue to increase as the smartphone market matures and the need to communicate continues.
If you haven’t noticed, mobile phones are now used for everything from ordering food to booking vacations. By 2022, it is estimated that 50% of internet traffic will be mobile. This means that many potential customers will be using their phones to access the internet instead of a desktop computer.
As a result, people are spending more time on their mobile devices than ever before. How should you ensure your business continues thriving in a mobile-first world? We will outline how to market your business in 2022 so that you can capture the attention of mobile users.
More than 90% of the world’s population owns a mobile phone, with half owning smartphones. In the next five years, we expect mobile usage to increase, along with smartphone ownership, especially in developing countries where people use their phones for the first time. By 2022, the world will have 2.4 billion smartphones, up from 1.8 billion in 2015. This presents a huge opportunity to market to consumers with mobile, as well as the massive potential for mobile data to drive our future economy.
Mobile Marketing Strategy
This new world of mobile internet users has completely changed how we market. It’s now impossible to ignore the importance of a mobile marketing strategy.
This is because most users are now accessing the internet on their smartphones. Mobile users are more engaged and more likely to interact with your brand.
For example, a recent study found that over half of smartphone owners have used their phones to check email, browse the web, and look up information. This is a huge opportunity for businesses willing to adapt their marketing strategy to the new landscape. Mobile marketing strategies include app development, responsive design, and landing pages.
Mobile Marketing Budgeting
With the popularity of mobile devices continuing to grow, many businesses have started to see the potential of mobile marketing. While some companies use apps or websites specifically designed for mobile devices, others use their existing website to create a mobile-friendly version. Regardless of your budget, you must ensure that your website is mobile-friendly.
Mobile Marketing Campaigns
There are many ways to market to consumers through mobile phones. Mobile marketing campaigns can include apps, SMS, push notifications, etc.
Here are a few examples of mobile marketing campaigns that you can try out:
Apps: There are several different app types, such as games, weather apps, and productivity tools.
Social media: Use social media apps to share and promote content.
Text messaging: Use text messaging to send information, advertisements, coupons, and surveys.
Push notifications: Send push notifications to users to notify them of new content.
Video: Create short videos and upload them to YouTube, Vimeo, or Dailymotion.
Mobile commerce is about to explode.
Mobile commerce has been growing at an incredible rate since 2015. According to Statista, eCommerce sales through mobile devices accounted for 26% of all retail eCommerce sales in 2016.
That number is expected to rise to 33% by 2021.
Why is this important? Because mobile-only users are spending more time on their mobile devices than ever before. If you’re thinking, “mobile marketing is just for big brands and eCommerce,” you’re thinking too hard.
Here are just a few:
– Mobile apps (iOS and Android)
– Mobile-optimized websites
– Content marketing
– Video Marketing
– SEO
Mobile Marketing Strategy for Businesses
Mobile Marketing is a term that describes any activity designed to promote a brand on a mobile device. It includes email campaigns, SMS messages, and app downloads. A well-designed mobile marketing strategy can help a company reach a wider audience and acquire new customers.
For example, when I ran a personal blog in 2016, I started a newsletter with tips on “make your website mobile-friendly.” The goal was to create an incentive for readers to download the newsletter. But the fact that it was sent to mobile users meant it was also highly targeted. This tactic has been proven to work for companies such as McDonald’s, The New York Times, and Southwest Airlines.
Frequently Asked Questions Mobile
Q: What’s the best way to market to consumers with mobile?
A: The best way to market to consumers with mobile is by offering them the best shopping experience, whether online, in a physical store, or through their smartphones.
Q: What’s the worst thing about marketing to consumers with mobile?
A: The worst thing is that marketers still haven’t figured out how to use the data collected on the smartphone to create better campaigns and products.
Q: What challenges do brands face in reaching consumers?
A: Brands can easily create content targeting mobile, but they need to ensure it’s mobile-friendly. Consumers also expect to be able to buy things wherever they are.
Q: What are the hottest trends right now?
A: Trends are always changing. In the past, people like to put pictures of their pets on Facebook. Now, people use Instagram, Snapchat, and Facebook to take photos of themselves and show their friends.
Q: What’s the biggest misconception about how to market to consumers with mobile?
A: The biggest misconception is that consumers want everything they need to buy in one place, so if they shop online or in a brick-and-mortar store, they expect the same experience across all channels. This is false and frustrates consumers when they discover they were misled.
Top 5 Myths About Mobile
1. Consumers use mobile devices for everything.
2. Consumers don’t know how to use mobile devices.
3. Consumers don’t want to buy anything.
4. Mobile marketing will never work.
5. People will not need to pay for mobile services.
Conclusion
Consumers are now becoming mobile first. They use their smartphones and tablets for most things, and they expect to be able to do those things while they’re on the go. This has created a huge opportunity for marketers, as consumers are now more likely to make purchases from your store or website when they’re mobile than when they’re desktop.
