The weblog that Erika Batista started in 2011 isn’t the same one that readers can click on now. Instead of focusing totally on fashion and beauty content material, Batista has increased to more susceptible and personal factors of her life — her reviews and lived studies.
Alongside a sponsored Instagram publish approximately Dove’s haircare line, you’re now simply as likely to discover Batista’s mind on DACA, contemporary occasions like Charlottesville, or her very own crowdsourced initiative to assist families coming to the New Jersey vicinity from Puerto Rico.
It’s a version that has labored for Batista because its authenticity is palpable.
“The amount of love or honesty I get from my readers is first-rate explains Batista. “I love to connect with them on an actual-lifestyles stage. The fine element about talking about social precision has one hundred has been this feature.”
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That relationship has endorsed Batista to proportion everything from info on her mother’s stroke to her desire to assist households in Puerto Rico. What started as a series of Instagram testimonies voicing her preference to come may help families coming from Puerto Rico become her crowdsourced initiative, “To Puerto Rico, Con Amor.”
“I am collecting up a list of households coming in from Puerto Rico who have lost all of it and designating one in every one of my helpers to donate their vital wishes to them,” explains Batista. “In a few ways, they’re sponsoring a family or person who has lost the whole thing and are coming into NY/NJ with simply the clothes on their returned.”
Batista’s helpers are her readers. Readers who DMed her on Instagram or despatched an email her manner asking her to be part of the restoration and helping technique.
Below, Batista gives a glimpse into how she’s built a supportive blog following, gets all of her content material to coexist, and operates with brands.
Vivian Nunez: What venture grounds you on your work as a content material creator?
Erika Batista: As a proud Ecuadorian, my challenge is encouraging different ladies to go after their goals and build home windows where doorways may not open. Find a manner to deliver your ardor and objectives into your ordinary existence. It would help if you were a leader and a chairperson; it is the way to make desires a reality, do all the grimy paintings. Work tough and seize the bull via its horns. These are the types of messages I wish my readers were becoming from me. My riding force is to boost every other woman up and to expose her that her dreams are truly possible.
Nunez: Has selecting to mix each lifestyle content material and current occasions been tough for you?
Batista: Truthfully, no. When I decided to transition the weblog into more than just fashion and splendor, I knew I wanted to be open and vocal about something I felt changed into vital proportions. So whether I speak about my mom’s stroke, my miscarriage, the matters humans do not say about motherhood, my stance on Charlottesville, or the state of affairs in Puerto Rico proper now, I always choose to be honest and open and have a voice. I experience that combining present-day events and my branded work is why my readers share a reference to me: I am relatable.
Nunez: Are you doing the maximum of your pitching, or are manufacturers coming to you?
Batista: It’s a mixture of each. I am constantly flattered when an emblem I love involves me with a concept for a campaign. I realize that out of all the influencers, they want to paint with me; it’s a big deal every time. But yes, I regularly pitch ideas to manufacturers, and from time to time, it is successful. Other times, they’re not, but it is good enough because I am on their radar no matter what. So, even if you get a no, look at it from a high-quality attitude.
Nunez: What sparked you to create your initiative to assist Puerto Rico?
Batista: I knew I had to do more to help the victims directly. There was no question about it. Logging into a website and donating money was no longer sufficient for me; we must do more. I feel like it’s my social duty to help our Puerto Rican brothers and sisters.
Nunez: What do you desire comes from your initiative?
Batista: I need to help these families regain their feet again. I have even carried out my task if I can help at least one man or woman start over. I feel so lucky to have the matters I have, and seeing the catastrophe in Puerto Rico has shattered my heart. My reason is also to open up humans’ hearts and spread kindness; we need this act of love more than ever.
Nunez: What’s been the hardest part of watching PR insurance and needing to post for your social structures like you normally might?
Batista: It isn’t easy to post my branded paintings with everything happening within the international. These are the moments that you recognize that the state-of-the-art developments, mommy “issues,” or OOTDs imply nothing. But I trust that because I am constantly very vocal about my evaluations, my readers understand exactly where my coronary heart is. They consider that I also have a commercial enterprise; however, my issue is doing it properly. At this point, they recognize me.
Nunez: What hints do you have from different bloggers who need to use their platforms to take advantage of an awesome motive?
Batista: Don’t overthink it. Don’t fear about what human beings might also say or consider you. Do what is right for your coronary heart. Many humans do not talk up about vital problems due to the fact they’re fearful of the backlash. Listen, your proper and constant fans will continually be there. They like you for precisely who you are. Be authentic to yourself.
Nunez: What has been the biggest lesson you learned from constructing your blog?
Batista: Always stay authentic to yourself, and by no means do something simple as it’s the “thing” to do at that moment. An essential piece of this puzzle for me is my readers, and I love them very much, so I constantly write and percentage things that might be herbal and authentic to me. Without my fans, my emblem would not exist; their acceptance as true and loyalty makes By Erika Batista what it is these days. I have that very clean, and I cherish them taken as true within me.
