In this series, Instagram Icon, Entrepreneur speaks with the individuals behind famous Instagram bills to discover the secrets of their success.
Six years ago, after shifting from the University of Wisconsin, Madison, to FIT in New York City, style blogger Danielle Bernstein determined to release her now-famous weblog WeWoreWhat. After taking images of her friends’ clothes, Bernstein decided to “flip the digicam” on herself. It seems her wondering changed into a spot-on. People have been hooked by her elegant, private style, and pretty fast, her following grew.
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After starting her blog, Bernstein accelerated and tapped into Instagram in 2010. Fast-forward seven years, and nowadays, when people consider a style blogger, commonly one of the first names that involve thoughts is WeWoreWhat’s Bernstein. With an Instagram following of more than 1.7 million, a knack for fashion, and solid business talents, Bernstein has leveraged her blog and social media channels to launch a complete-fledged business that includes e-commerce, editorial, and social.
Of course, it’s no longer clean jogging an account with almost 2 million followers on top of a real commercial enterprise. We stuck up with Bernstein to learn how she used Instagram to reinforce her commercial enterprise and her guidelines for fulfillment on the photograph-sharing platform.
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WeWoreWhat started as a road fashion blog when I became at FIT six years ago. I had just transferred from the University of Wisconsin, Madison, and was blown away by the distinction in how women dressed for faculty. I started taking snapshots of outfit suggestions for my friends back in Wisconsin. Eventually, I flipped the camera around, showed my style, and discovered it resonated with people. This became proper around the time that Instagram was becoming famous, so it simply made sense to begin posting on there and my blog.
I commenced Instagram [in 2010] just when it was released. I think the first photo I ever published turned into my 18th birthday cake — it became so poorly edited and didn’t have any outstanding casting or hashtags. But glaringly, as the business and the blogging industry grew, I discovered the manner, and we made up the rules as we went alongside. Then, it became part of my business.
What other structures do you use, and what percentage of the time do you spend on them vs. Instagram?
I used to apply Twitter, Pinterest, Facebook, and WordPress; that’s where my blog is hosted; however, now, it is particularly WordPress [for] my weblog [and] Instagram. Sometimes, we forward matters on Twitter and Facebook. I don’t use Pinterest anymore for my social following; [it’s] a form of just more private.
I suppose most people test Instagram more than they look at anything else. Now that you may do Instagram Stories, it took out the need for Snapchat, even though I use it for some things. But I love that it is a good blend. Your Instagram Stories can be this fact TV model of your life, and then your Instagram page, for me, is greater editorial, a touch more easily reduced, and looks more like a news feed.
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[Instagram] is where the biggest following and conversion rates increased. When I might put up something, an emblem could tell me that it [sold] out that day. Things like that confirmed that my Instagram changed into an effective experience, so it’s how I found out I should be aware of it.
It isn’t easy to place various on it. Some days, I’ll be on it every few minutes; others, I’ll test it twice daily. It depends on how busy I am. If I’m traveling or at some stage in fashion week, I’ll post constantly, but I might not look at what different human beings post.
Every publication is special, but the apps I use for modifying are Snapseed, VSCO, Facetune, and Chromic for movies. I’ve become pretty excellent at editing my pix; it best takes me a couple of minutes.
How do you sell your account? What’s your primary manner to advantage followers?
Networking, for me. My account is the product of natural growth. I’ve continually been a fearless networker, which I supply as advice to humans. Through that, I’ve been able to meet positive people and create relationships with brands [who] I’ve worked with and been cited by on their Instagram channel[s].
How do you interact with others on the platform?
I want to reply to my followers and direct messages as much as possible. Sometimes, it is tough to hold up with it. However, I like to respond to questions and be interactive. There could be an afternoon where I’m like, “OK, I’m ready to answer DMs,” [or] I’ll do a Live Q&A, and people will ask a ton of questions, and I’ll get to as a lot of them [as] I can.
What’s your content strategy?
Initially, I became quite strict: the primary must be an outfit image, then it can be an image of my shoes, then it is [a] vicinity photo. [But] as I grew, I did not maintain up with that as lots — I put up what I sense like. If I do not publish every day, then I honestly experience awful. I need to preserve consistency. I want to post the outfit I’m sporting each day, where I am, what I am doing, and what I’m ingesting. And then, if they’re subsidized posts, I mix them in naturally.